10 Jul 10 Reasons Your Website is Killing Your Fitness Business
Your website is your shop window online; it’s one of the best ways for people to find you, so it’s important to make sure that it serves its purpose – generating leads for your business.
Here are the top 10 reasons your website might be killing your fitness business:
1. It’s not mobile-friendly – more and more people use smartphones on a day-to-day basis to access information online. If your website is not mobile-friendly then it might not appear correctly to mobile users, meaning they’re more likely to give up and go to a competitor’s site.
2. People can’t find it online – if someone searches for a fitness trainer, you want your website to appear high up on Google. Google likes mobile-friendly websites, so this is another reason why having a responsive website is vital. Also, try to include keywords on your website based on what you think people will search for.
3. No clear calls to action – you need to make it as easy as possible for your user to buy from you or inquire about your service. Make sure you make it obvious how they can do this with clear calls to action.
4. Poor quality images – people generally engage with images more than they do with text, so they’re great to include on your website. However, if these images are blurry or stretched out of proportion then this will give off a less professional image.
5. It’s not easy to use – people want to find information fast when they are online. If they can’t work out how to get this information from your site, then they’ll just find someone else who makes it easier for them.
6. It’s out-dated – online trends move fast, so it can be difficult to keep up with the times. Having a website that looks fresh and modern will attract more people to your service.
7. It’s too focused on you – people want to know who you are, but try not to focus on yourself too much. Instead, focus your content on your user and how your products or services can benefit them.
8. It’s too complicated – you may be an expert in your field, but your client is not, this is why they have come in search of your help. Try to avoid technical jargon that the average person wouldn’t understand.
9. Spelling and grammar mistakes – not only do errors on your website make you look less professional, it also hurts your chances of being found through search engines.
10. It’s slow to load – people are using to accessing information fast! If your website takes too long to load then they will probably get bored and move on. Plus, Google will favour other sites over yours if you have slow page load speed.
Does your website fall into these common traps? Then it may be time to update. Get in touch if you need any advice or assistance.