30 Sep 6 Marketing Ideas for your Fitness Business
You already know the fitness industry is one of the most competitive, and you are here reading this. So I’m sure you know you need some digital marketing for your business, and we don’t need to say how essential is truly is. But what are some of the simple ideas.
But something you may need help on is ideas on how to promote your business through digital marketing – what promotions you should run and what to offer new and existing clients to keep them coming back for more.
I’m going to give you six examples of marketing ideas you can use to generate new customers and help push your business further. Feel free to use these ideas as you wish:
Free Training Day
Everybody loves a freebie, right? Free stuff is a great way of grabbing people’s attention and offering a free taster session will help to bring newbies to your business.
You could use this as your website call-to-action, for example, (Book Your Free Session). A free session will then allow them to enter their details to book. It will also help build your mailing list as they enter their email address.
As with all the specials, these people are testing out the waters and need to be persuaded. By inviting them into your environment, they will start to feel comfortable and believe they achieve the results they are looking for. I recommend speaking with them after the session and listening to their thoughts and hopefully turning them into a new regular client.
Don’t worry if they don’t sign-up right there, and then take their details, and you can always provide them with on-going valuable content via Email, Facebook and Twitter.
Feature a Gym member every week or month
Testimonials play a huge factor when it comes to people buying with businesses. Naturally, we are sceptical – “does it even work?” or “will it work for me?” – Just some of the common questions that run through our mind. You need to show people that your services do create success.
A great way of doing this is running a weekly/monthly blog feature, showcasing one of your clients and their transformation. Not only will this build trust, but it’s also a great way for you to promote your business further. Provide your featured client with the link and I’m more than sure they will pass it to their friends as well as on social media.
Referral Campaign
Create a referral rewards program within your business. Your current clients can earn free training with you for every person they send your way. A good way to get this started is to have them invite a friend to join them for one of their training sessions.
Here’s an example:
Just for bringing in a friend you give them 10 points in your Rewards. If their friend buys a training package, the current client receives another 50 points, and a gift bag filled supplements, etc. These points can then be exchanged for gifts. 50 points receive a supplement pack, 100 points receive a fitness bundle package. In the long run, a rewards system could be extremely beneficial for you and your business.
Weekly Food Blog Posts
One of the most challenging aspects of fitness and having a healthy lifestyle is nutrition. You know food is a constant battle for some of your members so give them a helping hand and provide them with some healthy recipes each week.
A big problem with eating healthy is that most people don’t know what to eat or how to make “healthy” food taste good. If you can provide and example of how to overcome this, then you are adding value to your members and even non-members who have the potential to become members once they see you providing value without the hard sell.
This will also help boost your website traffic. You can also build your mailing list further by asking for people to provide their email address to download the recipes as a PDF.
Special Anniversary Promotion
We’ve noticed some businesses (not just fitness) seem to forget about their anniversary, whether it is the anniversary of their store opening or just their business opening overall. Start celebrating your anniversary and make a big deal out of it! Promote the upcoming date two weeks before the event. Get every man and his dog talking about the fact that your business has reached yet another milestone!
We recommend promoting this with a special offer and maybe give your clients a free session to say thank you for their loyalty or offer new signups 10% off. Loyalty programs will get people talking and get more customers.
Weight loss challenge
You can test a lot of diverse fitness marketing campaigns, but one thing we know that will bring members together is weight loss challenge. Whether this is a group or individual effort, a weight loss campaign with a start date, end state, weight goals and coaching to help them along the way will get members and even non-members on board.
When it comes to a weight loss challenge, you don’t just have to limit it to your members, make the challenge open to everyone for a small charge. You can give current gym members a discount since they will be paying extra to be part of the challenge.
A weight loss challenge accomplishes two excellent things. It helps members reach their goals, and it gets non-members in your gym. Additionally the gratification of losing weight, you can give the winner something impressive. For a yoga business, it might be a yoga mat or cool yoga clothing. If you make the prize something that is related to your gym and your clients, they will appreciate it.
Final Thought
Marketing your fitness business is not just about ads with pictures of amazing abs and people who look ripped, It’s about communicating the right message to the right person using the appropriate method. Get those three things correct and you’ll get more members than you’ve ever had before.