16 Feb 7 Ways to Grow your Fitness Business
You’ve probably heard how growing your business is the key to the success of your survival. It can and will contribute to your own financial well-being.
So why is it that every fitness professional I have talked to have a list of excuses for why they can’t and don’t consistently meet their goals. Maybe because, unless you’re one of the few people who actually like the business side, some of the tasks kind of stink. You have to do things you don’t like or are no good at and ugh! where do you even start?
Here are 7 ways to help you grow and succeed, it’s not all about doing it yourself. Sometimes you have to let go. Identify what needs to happen and work out the best way to get the job done.
1. Get Focused
Things can really happen if you can get focused. By sitting down and crunching the numbers, nothing fancy just a pen and paper you will start to see things that will be a motivating experience. Start by focusing on just the next 90 days, if you can wrap your head around what kind of growth you can generate, then you be all fired up and more likely to stay focused and believe you can achieve it. Imagine if you could double your business in the next 90 days – it’s possible, we’ve seen it happen, just dare to dream and write down what would happen if you want it bad enough you will focus and get there!
What debt could you pay off? what could you buy? where could you travel? – You need to dream and get out of your head those things that are stopping you. Whatever you think is possible.
2. Track Your Progress
You need to be hitting the numbers and if not make adjustments to keep you on track. To get what you expect, you must inspect! You need to track your progress weekly, not monthly. If you get to the end of the month and miss your goal, there is nothing you can do – it’s too late to do anything about it. So at least start looking at your numbers every week, no less then every 2 weeks so you can do something if you are not on track.
3. Find Your Weaknesses
Be clear on what they are and do something about it. The hardest thing to do in life is admitting our weaknesses, but this is what will affect your success. Be honest and ask yourself “What are the 3 main things I really struggle with or that I am NOT good at?”
Once you get clear on what they are, then either study up on how to get better or get someone else to do it. Having weaknesses we have not dealt with is like keeping your money in a bag full of holes.
So if one of your weaknesses is not following up on leads, then put a system in place to help you organise it, or get someone else to follow up as this will be costing you money. Any weaknesses if not addressed will silently sabotage your success and they will continue to do so.
4. Stop Making Excuses
We all have excuses for not trying or doing our best. Usually, it’s the same excuses time and time again that we use and convince ourselves with an explanation as to why we’re not succeeding at the level we want to.
What’s your excuse? “I don’t have enough time to get it all done” or “I just can’t get focused” or “I don’t know how to do it” These are all excuses, even though you may think they are just reasons why you are not getting done what you need to.
The most common excuse that everyone tells themselves is “I don’t have enough time” This is probably because they spend too much time doing things they should not be doing. Try this simple test and write down what tasks you do over a 10 hour period that you could give to someone else to do. Is your time better spent doing something more valuable, can someone else do the task quicker and more efficiently.
5. Have Many Marketing Funnels
There may be some core sources you use to get most of your business (you should be clear on what these are and focus on them mainly). However, to be effective you need to have many different streams.
If you go fishing having more than one rod in the water is going to give you a better chance of catching a fish. You need more sources working to bring you, clients, especially if one of them dries up. We find that the top two sources for personal trainers are 1) Facebook and 2) Referrals. This should bring in around 60% (others are Partner with local health-conscious businesses, get listed on the most popular online directories, and much more)
6. Outsource What You Can
You must learn to delegate, sometimes we are control freaks which can be a good thing if directed correctly. However, if you think that no one can do it better then you and you refuse to pay someone else to do it, then you will slow down your growth.
Most of our successful customers find ways to delegate, even if you give it to another member of staff who does it at 80% capacity, it’s still worth freeing up some of your time. A lot of our services are designed to help you save time, money and effort.
Make a list of the 10 main things you spend your time on each week. Highlight those which if you could let go of and pay someone else to do, what would that be worth in time you get back. Be realistic with yourself because most of the things you spend your time on while running a personal training business are things you should not be doing.
If you continue to do those things, you may still end up being successful, but it’s going to take a lot longer and you might not be as successful as you could be. Make sure you are clear on the things you should be doing to grow your business and that they are the things only you can do.
7. Stop Wasting Time Figuring It Out On Your Own
It’s heroic to make it happen on your own as a business owner. However, the really smart ones realise other people have figured it out already. So learning how they did it will assist your success exponentially.
Even the best athletes have coaches and we have heard many stories of professional athletes that thought they were too good for a coach and they got rid of them only to find that their success suffered.
Make sure you invest in other people that can help you succeed faster and can give you the answers to quicker success instead of you taking 10 times longer to figure it out.
If you think about it carefully, your clients are paying you money to help get them results faster and more efficiently than on their own. Shouldn’t you find a professional in the business and marketing side of personal training, so you can get better results too?
Have you ever told a client “I can help you get better results than you will on your own. Working with me is an investment in yourself and you are worth it. If you don’t do this now, you are going to regret it later. You are better off with me, then without me.”