03 Mar 7 Reasons Your Fitness Business MUST Have a Website
There are many different reasons why fitness business owners try to build a business without a website. Sometimes it’s a tight startup budget or the mistaken assumption that a social media presence will be enough. Other times it’s that they’re uncomfortable with technology and don’t know how easy and affordable a great website can be. The problem is, no matter why a fitness business owner decides to abstain from a website, they soon realise it’s the wrong decision.
Nowadays, nearly 90% of consumers use an internet search to make a purchasing decision, launching and running a business without a website is an unwise endeavour. If you happen to be facing this decision or aren’t sure if your website is all it can be, check out our list of reasons why you can’t afford to do without a website.
1. Your Fitness Business Will Gain Credibility
Today, more and more consumers search the internet to find the products and services that they need. People have grown to expect a legitimate business will have a website. If someone searches for your website online and can’t find one, they’ll start to question whether you exist. Without one, potential customers will go to your competitors that do. Having a professional website that works on all devices can be difficult and you need to make sure you have a professional image that inspires confidence. If you are just starting out as a personal trainer, this is particularly beneficial since you do not have a gym address to promote your products or services.
2. Save You Money and Convert leads
You might think that you can’t afford a professional website, but you can’t afford not to. when you consider the potential market you can reach with a website, it is a very cost-effective way to promote your business. The single best way to convert leads is through a website. With forms, landing pages and content, you’re able to guide your website visitors through the decision-making process and into choosing your products or services.
3. It Will Keep All Your Customers Informed
Think of your website as being your online brochure or catalogue. From your address, phone number, rates and class times to your FAQs and images, everything is stored and accessed in one easy to find location. With a blog, your class schedule, hours of operation, instructor bios and some FAQs, the content on your website serves as a resource for potential and current members.
Unlike print ads which quickly become outdated, your website can provide current information and news. It is much easier and quicker to update information about your products and services on your website than in print material, making it an effective way of letting your customers know about the arrival of new products, upcoming events, special promotions, or any new services you now offer. With a blog, your class schedule, hours of operation, instructor bios and some FAQs, the content on your website serves as a resource for potential and current members.
4. It Is Always Accessible And Saves You Time
Websites are available 24 hours a day, 7 Days a week, 365 Days a year, even if you’re not. Prospects can find the information they need to answer their questions even when you’re not answering the phone because you are closed or with another client. With today’s busy lifestyles, this is a great selling point when making a purchase decision. Once your website is up and running, it is available to your customers indefinitely, saving you time.
5. A Website Makes IT Possible To Target A Much Wider Market
Websites give you the ability to reach more of your target audience. They help you connect with more interested people than any other form of marketing and advertising can. Whether you provide fitness products or services, your website will provide an alternative location to sell them. Websites give you an e-commerce platform so you can sell more of your logo T-shirts and other retail merchandise. This feature can help boost your revenue.
6. It Provides A Medium On Which To Showcase Your Work
No matter what type of fitness business you’re in, a website is a great place to showcase your work. Websites give you a place to share powerfully persuasive reviews and testimonials. If people can see that you can get them results, they are more likely to buy or join.
7. Social Media Is Not Enough
Even though it’s easy to think a Facebook page can serve as your online presence, social media is not enough. There are segments of your target audience who don’t use social media, and besides, you don’t own the content you post on your social pages. If at any time a social network changes their policies, shuts down your account or loses popularity and becomes obsolete, you’re stuck without recourse and without a resource. But with a website, all content is yours, and you’re in complete control of what you share and how you use it.
Running a fitness business without a website is like working out seven days a week, but eating junk food for each meal. You can do it, but you’ll be working harder to get results and when they don’t come, you’ll feel frustrated and give up with all that wasted time and effort. If you do it the right way, you’ll start to see results and keep going until eventually you’ll hit your goals. To learn how easy and affordable a great website can be, contact us via email or give us call and we can walk you through a live demo today.